Core Investigations
As a new player in Florida’s private investigations industry, Core Investigations was ready to establish a strong digital presence to compete with established firms. With very limited visibility or brand recognition, the company needed a professional online identity and a lead-focused platform to quickly build trust and attract clients. They turned to CMJ Digital to design a strategy and digital experience that would set the foundation for growth.
Matt Sams — Founder, Core Investigations
"Two weeks after hiring CMJ my business line started ringing and hasn't stopped. They did a thorough review of my new business, provided a strategic marketing outline within my budget, and then executed. HIGHLY RECOMMEND"
Results within 90 days
Increase in Search Visability
Average Click Through Rate
growth in organic clicks
- Website Design & Development
- UX/UI Design
- Local SEO Optimization
- Content Development
The Challenge
Core Investigations was a newly launched private investigation firm stepping into a highly competitive Florida market. Most established agencies already had years of reputation, online presence, and search equity in place. Without a strong brand or website, Core needed to build credibility quickly, show authority in a trust-driven industry, and turn web visitors into paying clients.
The goal wasn’t simply a website. Core Investigations needed a platform that would build trust quickly and encourage potential clients to take the next step and book a discovery call.
Color Palette
Typography
The Approach
We began by sharpening the Core Investigations identity, updating the logo and brand direction to reflect professionalism and trust. Next, we mapped the user experience through detailed wireframes, ensuring the site structure guided visitors naturally from learning about services to making contact.
The new site was built with clear messaging, clean visuals, and structured service pages designed to convert. At the same time, we implemented a local SEO strategy that targeted high-intent investigative search terms across Florida. That included optimized service pages, supporting blog content, and foundational local listings to start building authority fast.
To strengthen trust and early visibility, we also established social presence and content that created credibility signals across platforms. The result was a polished brand and a conversion-ready digital presence built to compete with seasoned firms and scale with demand.
